How is Branding different today?
Branding is evolving and today is far more critical than at any time in its history. Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or...
View ArticleTrump Licensing – strategies that work and don’t.
A fun look at the world of Trump Licensing and some of the do’s and don’ts we all can learn from watching what Trump has done in promoting and leading his luxury brand. 5 Strategies Brand Owners can...
View ArticleIts A Brand World
Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands. Everyday we...
View ArticleBrand strategy is a process of rethinking and re-evaluating.
As marketing depts we are always rethinking our relationship with our consumers and how to best meet todays demands on the marketing team and their effectiveness to build solid brand connections....
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Brand Growth is driven by brand strategy.
Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong...
View ArticleSocial Media Trolls can impact the image of your brand.
What is the risk of a social media trolls affecting your brand? At The Page Group we are constantly reminding clients that if your going to engage in the social media marketing landscape you need to...
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Brands that take a stand soar w/ consumers
Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and...
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Building your Brand
Building your brand is not easy, but there are steps you can take to facilitate it with less anxiety. We all know that building a highly connected brand and brand story is critical to successfully...
View ArticleOften Less is more for effective brand strategies.
Often less is more: Can your brand strategy be affected by using a strategy of Less is often More? The right campaign is the key to success not the volume of campaign. As an example: To run a...
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Brand Strategy and PR are connected
Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of...
View ArticleHow To Leverage Instagram
Learn how to leverage instagram to enhance the impact of your brand in the marketplace. We appreciate our readers and followers who contribute great articles to our blog and want to thank MaryKyle...
View ArticleBranding’s Best Practices for Your Business
Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your...
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